- Two-tone stainless steel bracelet watch featuring numbered bezel and rose gold-tone dial with three subdials and date window at 4 o'clock position.
- 42 mm stainless steel case with mineral dial window.
- Quartz movement with analog display.
- Stainless steel band with deployant clasp featuring push-button closure.
- Water resistant to 50 m (165 ft): In general, suitable for short periods of recreational swimming, but not diving or snorkeling.
What is DRIVE?
* DRIVE from Citizen Eco-Drive is a new collection from the
Citizen design studio, uniquely designed for the Millennial
generation
* Uses Eco-Drive Technology, runs on any kind of light, and never
needs a battery
* Debuts proprietary cutting edge technology, such as Chroma
finish
* Chroma finish is a patented process which coats the case with
one layer of color, one layer of powder coat, and seven layers of
clear coat. It is very similar to the finish of a car. This
allows for bold, bright colors that are highly durable and
scratch-resistant
* Solid stainless steel cases and bracelets
* Water-resistant to 100 meters
AML 3.0 (All My Love)
Luminous accents intermixed with stainless steel give this
multi-function chronograph a classic update.
* 1 Second Chronograph Measures up to 60 Minutes
* 12/24 Hour Time
* Date
* 41mm
* 30 Meter Water Resistant
Diagram of Features
Collection Variations
Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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Drive from Citizen Eco-Drive presents this two tone rose gold
tone stainless steel 60 minute chronograph watch with rose gold
tone dial and silver subdials. Additional features include 12/24
hour time and date window. From the Citizen Design Studios, Drive
from Citizen Eco-Drive is fueled by light, any light, so it never
needs a battery.
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