Premium Natural Semi-Permanent Hair Color 105 Plum (4oz)

So vibrant and so purple. My under color (after bleaching) I died it red. The colour faded fast. This one lasts about 2 weeks before needing to reapply because I showered everyday. It does bleed on everything but that's what all these types of semi permanent colours do. You should bleach slightly prior to using these. you don't need to go..like platinum white just enough so that your hairs pores are exposed while applying. I usually only bleach once a year for about 10 minutes. I've gotten so many compliments with this hair dye. It fades into a nice colour too like a reddish brown. The picture is how my colour looks after 2 weeks of showering twice a day with hot water

It holds for a long time that’s for sure. Been washing my hair in hot water for months and it’s still here. Easy to lighten it with bleach tho

Love this hair dye, but it fades so quickly. It smells heavenly and applies like a dream however after only 2 weeks it begins to fade quite badly and it will rub off on everything for those two weeks

Mixed plum & deep red, color - FABULOUS. The stains on my counters, clothing, bedding anything I've come in direct contact with - forever pepto pink.. Literally from the time I started applying the hair dye to clean up this sh*t literally stained my counters, I even tried mr clean magic erasers & it won't remove... I'm a renter sooo def would recommend Dexter style plastic murder wrap everywhere you could possibly come in contact with when dying.. Yes the smell is a AMAZING. Yes the color is beautiful... But ive washed 2x (about to be a 3rd) and its still leaving residue of hair dye on my hands just from running my hands through. I work for myself (selling clothing online) and I can't tell you how many garments I touched my face / hair and rubbed some unintentional dye on then had to resoak / rewash garments. I finally just started wearing blue gloves so any dye on my hands can't stain my merchandise. its a great direct dye but its pigment literally dyes any & everything it touches.. Pillow cases, scarves, shirts, interior clothing tags, collars, you name it if it touches / rubs it its going to transfer. Ive used brands like pravana before they're probably my favorite. I dislike, ion brand (colors are trash imo) and I really like artic fox but those colors might as well be permanent they never leave my hair lol first time user or iroiro may try again,, but with CAUTION

First off let me say that I love how rich the color is. I did this color by myself and I should have waited for help. I had hair previously dyed about 8 weeks earlier with a regular hair dye; once color faded I wanted to add this. I read that it didn't do well in dyed hair so I left it in for an hour and blow dried it before showering and blow dryed it once I got out. The color was awesome and worked well doing that but my body was pink just from rinsing it out. It stained my fiber glass shower at first but I scrubbed while in there and sprayed bleach bathroom cleaner and let it sit once I got out and it came off. My hair was was a great rich color, my body pink and I was a red neck for days😂 The white socks I wore the evening of my hair color were pink the next day from the stain on my feet from just standing rinsing it off in my shower. My white bra was stained just from my hair resting on the sides that poked out from my shirt. This really will stain everything. My hands are still stained just from handling my hair after I washed it out the first time. Its been 5 days. My phone case is also stained from touching my hair when using it. If you know what to expect this hair color will be more worth it. It smells great and my hair felt very conditioned afterward. However, it stained everything. You should have more than one set of gloves to use everytime you touch your hair and expect for your brush to also be stained. Have help so that you aren't a red neck for weeks. Cover your pillows and couch or anything your hair touches with a towel!! Dont wear white anything😬 I have long hair and one did what I wanted it to do.

This pink stays so well! If you’re looking for a semi permanent pink that will stick around, you have found it!! It is a great color. I actually decided to switch back to a natural color and this semi permanent was hard to get out. So if you want something to stick around this is what you want, but if you want a quick wash out, get a different brand as most pinks fade quickly.

Love the shade, enjoyed the pleasant scent BUT...it bleeds like crazy. I decided to color two small sections of hair on one side of my head which I'd bleached a few days prior. I'd also bleached a small section on the other side of my head that I decided to leave blond. After leaving the color on my hair, in foils, for the 40+ minutes the directions recommended, I got some color on my fingertips as I pulled off the foil and I thought it was curious the color easily rinsed off my fingers. I figured it was because only 10-15 seconds had elapsed between getting the color on them and washing them off. I then rinsed off my hair in cold water until the water in the tub seemed to be color-free. I then let my hair air dry. The color looked great but I noticed my hair seemed crispy. Just in case I didn't get ALL the color out, I used a dark pillowcase that night and then an old bath towel for the next morning's shower and I'm really glad I did. In spite of washing my hair with a gentle shampoo in super cold water (it's winter time), my tub was splattered with color and my fingers were colored as were my fingernails - even underneath. AND, the section of hair that I'd left blond was colored, too. And of course there was color on my old towel after I towel-dried my hair. I'm not new to using semi-permanent color and I understand it takes a few washings to rinse out the residual color but I've never seen color bleed to the extent the IroIro did. I will NEVER use this product again.